Changing Face of Music in Ibiza

For over a decade Ibiza has been a temple to house & techno. Presided over by DJ royalty suchas Sasha, Carl Cox, Richie Hawtin. No broken beats, guitars or alternative sounds welcome here!Far less anything vaguely resembling the music mainstream.Switch to Summer 2011. Jamiroquai, Snoop Dogg, Tinie Tempah, The Streets, Primal Scream,Magnetic Man, Chase & Status, Kool & the Gang all have massive Ibiza gigs.So, what happened? How did the pop world invade the temple of dance…Did the draw bridge come down as a result of the massive commercial success of David Guetta &Swedish House Mafia? Or were the seeds sown by Ibiza Rocks?Augmented Ibiza catch up with the resident DJs of Ibiza Rocks, We Love Space, Come Together,Aura & more to find out.

More info here and videos here.

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